Emma Allen (+ Hombre)
Account Manager + Operations
Forecasting + Analysis
Content Contributor + Special Projects
Emma, on making Everyday Oil -
I started making Everyday Oil years ago for myself - simply because I couldn't find anything like it on the market. All of the face and body oils I found didn't have the ingredients I wanted or smell like I wanted, and were often in tiny, expensive bottles. It just didn't seem like it needed to be that way. When you start really looking into skin care and ingredients, it becomes clear that there is a lot of misinformation, and the marketing and price point of products don't usually match up with the quality of the actual product. I had some friends and family who were just slathering coconut oil all over themselves from big health food store jars, and I knew there had to be a middle ground there that hadn't been created yet.
Everyday Oil is 100% plant based - there is nothing synthetic or artificial, and what these oils do for your skin is endless. The science behind each oil is amazing. They do everything from boosting cell and collagen production to protecting the skin from UV damage, killing bacteria, easing inflammation…even helping resolve acne, preventing hyper-pigmentation and increasing circulation to the skin. The list goes on. They are balancing, healing, cleansing, rejuvenating, anti-aging - these are not empty claims made on packaging, but information from science and medical journals about the incredible abilities of these plants. You can read more here.
It took a lot of time to create a blend with the perfect texture that had all of the qualities I wanted, that absorbed really well without sitting on top of the skin, that was super hydrating but also cleansing, and that smelled really, really amazing. Our skin is an organ, it absorbs what we put on it. I didn’t like the idea of treating my face like gold but then slathering whatever random lotion on my body, so it made sense to me to use this everywhere. The oils are so holistically cleansing they can be used to replace face wash as well. It became something that replaced everything else in my skincare routine, and worked better than anything I had ever used. My skin felt so good, and even on days when I used nothing at all my skin stayed balanced. I was in love with the idea of being able to use one product for everything. When traveling it was a revelation - to travel with only one bottle where before there were 2 or 3, or more.
It became something that a lot of my friends and family started to use daily and were asking for. It was really nice to me that a lot of the people who were using it were from totally different backgrounds - I had girlfriends in NY who were working in design and things like that who loved it, a farmer I knew started using it and asking me to make it for him, my guy friends were using it... even my own father, who never ever uses anything, was putting this stuff on. It was amazing to me that this was something such a diverse group wanted.
A lot of guys and the more masculine among us seem to be in a position where they don't know what products are normal to use. They don't generally want to use women's products, or have a wide variety of "beauty care" around, and male branded products are often kind of lame and smell too intense... I think the idea is to smell nice, but in a subtle way, and to use something that's really high quality that works and is subtle. I have found Everyday Oil really fills a void.
I love minimalism and lifetime staples in my routine, so creating something that had everything and could be used for everything by everyone was really inspiring to me. It seems like those kinds of products are really rare and I wanted to make sure the oils came through that way - from the actual product to the packaging and price point, which I worked to keep as low as possible without sacrificing quality. I want Everyday Oil to be a great, true friend you can rely on, no matter who you are. It is definitely something that I myself love so much - I honestly don't know what I would do without it. I hope you love them too, and if you do, I would love to hear from you. The emails I get from customers really make my day.
Emma Allen ❤️
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