We do our best to do good for all.
We make choices that support the vitality of our community; our team, our farmers, our suppliers, our customers, and the wider world.
We strive toward environmental sustainability, inclusivity in the images we put into the world, and accessibility in the price of our product.
We foster a spirit of continuous improvement.
We value optimism and collaboration, and work together to cultivate consistency and a positive work ethic.
We lead with love.
We treat ourselves, each other, and our community with kindness, openness, and gratitude.
We make our own path.
Unbound by convention, we are free to explore new ways of doing things. By doing our best to do good for all, fostering a spirit of continuous improvement, leading with love and making our own path, we send small waves of goodness into the universe.